In another blog post, we mentioned that the best time to think about trademark protection is right from the beginning — that is, before you commit to a brand name and spend money marketing it. At this brand development phase, it's critical to consider the distinctiveness of your brand name to ensure it is a trademark that can be registered and protected. Here are four tips to help you choose a good Read More

As trademark lawyers, many potential clients come to us asking why they shouldn’t just use a do it yourself web service to apply for trademark registration with the USPTO or even just do the application themselves. Our short answer is that a trademark registration application is a deceptively simple government form. What do we mean by this?At first glance, a trademark application may seem like filling out a Read More

As you may know, we work almost exclusively with Amazon sellers and they’ve asked us time and time again: Do I need a trademark? We have always responded with a resounding YES. Today, we want to share with you our three main reasons why Amazon sellers need a trademark.Get Amazon on your sideIt's common for Amazon sellers to encounter counterfeit issues or situations where your product content is changed by a Read More

Small business owners don't usually think about trademark protection until after they've been in business for months or even years. While it's true that you can apply for federal trademark protection at any time, we always tell our clients that sooner is always better. Before marketing your brandWe find that the best strategy is to think about your trademark registration right from the beginning — ideally Read More

While you're waiting to trademark your brand, and enroll in Amazon Brand Registry, just follow these simple steps: First, you're in the PRIVATE LABEL business - so make sure you label your products. It's surprising how many sellers import generic looking products without any thought put into actually branding their product(s). This step not only makes it more difficult for a hijacker to jump on your listing but it Read More

When registering your trademark, you must classify your trademark in one or more of the 45 categories of the International Classification of Goods and Services under the Nice Agreement. Classes 1 to 34 are for goods/physical products, and classes 35 to 45 are for services. Please note, the class headings / titles of the classes are too broad to be used alone for your actual description of the products or services you Read More

You’ve done hundreds of hours of research using Viral Launch’s Market Intelligence, found a supplier in Asia, hired a graphic designer to create your private label logo, imported your units into Amazon FBA, started selling, optimized your PPC, and now you are ready to trademark your private label brand. So what do you need to know about trademarks? We compiled a list of six things every Amazon seller should Read More