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Protect Your Brand. Control the Marketplace.
In Marketplace Leakage
Stopped In Under
Unauthorized resellers and marketplace abuse create downstream financial pressure that many brands underestimate.
Margin compression, Buy Box instability, pricing deterioration, distributor friction, and diverted ad-driven conversions all reduce marketplace efficiency—and over time, brand value. This is bigger than an IP problem, it's a marketplace and revenue control problem.
A high-growth supplement brand came to ESQgo with a familiar but costly problem: unauthorized third-party sellers had taken over key ASINs on Amazon, collectively moving over 17,000 units per month — revenue that was never reaching the brand.
ESQgo conducted a full marketplace audit, identifying 6 unauthorized seller accounts operating across the brand's top-selling products. Combined, they represented over $830,000 in monthly revenue—nearly $10 million annualized—being intercepted before it could reach authorized channels.
Through BELU™ Brand Enforcement, ESQgo's proprietary enforcement engine, each unauthorized seller was systematically removed from the brand's listings. With the gray market cleared, that revenue pipeline closed and sales returned to authorized channels.
The relationship didn't stop there. With Amazon under control, the brand is now expanding to Walmart, and ESQgo is already ahead of it, cleaning the marketplace before the brand scales in. TikTok Shop is next on the roadmap, where ESQgo will move to clear infringers and unauthorized sellers before they get a foothold.
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Every engagement begins with a Brand Audit Report.
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