Protecting American brands
from unauthorized sellers

Amazon won't fight for your brand. We do.

American CPG brands doing $5M+ choose us for:

The 5x Promise — for every dollar you invest in enforcement, we stop at least five dollars in stolen sales. That's our floor, not our ceiling.

$10M+ in stolen sales stopped for the brands we protect.

Flat fees. No hourly billing. No surprise invoices.

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0 CLIENTS

0 INFRINGERS REMOVED

0 INFRINGER SALES STOPPED

Brand That Trust ESQgo to Protect Their Marketplace

THE PROBLEM

How Much Revenue Is Slipping Away?

Every Day They Stay, Revenue Walks Away

Unauthorized resellers and marketplace abuse create downstream financial pressure that many brands underestimate.
Margin compression, Buy Box instability, pricing deterioration, distributor friction, and diverted ad-driven conversions all reduce marketplace efficiency—and over time, brand value.
The strongest brands aren't built overnight—and they shouldn't lose value overnight, either. ESQgo helps consumer brands protect pricing integrity, marketplace control, and long-term brand value by addressing unauthorized sellers, copycats, and marketplace abuse with a structured, law-firm-led approach.
The longer unauthorized sellers remain active, the harder it becomes to restore pricing, channel control, and customer trust.

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Swarm Enforcement

Intellectual Property

We identify trademark, copyright, counterfeit, material-difference, and other IP issues that may provide grounds to take action against unauthorized sellers.

Enforcement →

Marketplace Policy

We identify violations of Amazon's rules for seller conduct, listings, product authenticity, reviews, variations, and other marketplace activity—and pursue enforcement through the appropriate channels.

Protection →

Regulatory Compliance

We examine seller activity for applicable product safety, labeling, advertising, and other compliance issues that may create additional grounds for enforcement.

Investigation →

Case Studies

Wellness Brand

Unauthorized Sellers Drove This Brand Off Amazon.

Their Agency Failed; Litigation Proved Too Costly – We Brought Them Back and Gave Them Control.

22/28

Listings cleared
in < 3 months

~$100K/mo

Revenue
recaptured (est.)

~$1.8M

Est. enterprise
value added

Supplement Brand

Their Enforcement Agency Hit a Wall.

We Escalated Straight to Platform Legal Counsel – and Acted Fast on a Major Bad Actor.

3-5

Stubborn
infringers
removed

~$200K/mo

Diverted sales
stopped (est.)

Simultaneous
enforcement
fronts

Sports Nutrition Brand

Six Unauthorized Sellers Were Moving 17,000+ Units a Month.

The Brand Was Losing Control of Its Marketplace – We Shut Down the Entire Channel.

Unauthorized
sellers removed

17K+

Units/month
intercepted (est.)

~$830K

Monthly
revenue returned (est.)

Results

Trusted by Brands Taking Back Control

The Results Speak for Themselves.

See how brands have used BELU™ to address unauthorized sellers, restore pricing integrity, and regain control of their marketplaces.

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THE SOLUTION

Take Back Control with BELU™

BELU™ Brand Enforcement Restores Marketplace Control Through Structured Enforcement

BELU™ Brand Enforcement is designed to bring control back to your marketplace presence through a repeatable, law-firm-led system. Instead of isolated takedowns, BELU™ Brand Enforcement applies continuous enforcement across your listings and sellers, aligned with how the marketplace actually operates.

Monitor
Continuous marketplace surveillance across listings, sellers, and activity patterns

Detect
Identification and prioritization of high-impact unauthorized sellers and abuse.

Enforce
Legal takedowns, policy escalation, and structured enforcement actions.

Recover & Protect
Restored Buy Box control, pricing stability, and measurable revenue recapture.

Every enforcement cycle is designed to move your marketplace closer to full control.

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